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THE 80-20 RULE



You feel energetic when something new is on your mind.


You're filled with ideas, imagining all the possibilities, and before you know it, you're ready to throw yourself into this exciting new venture.


But in that rush, you can quickly get so caught up in what's ahead that you forget to take care of what's right in front of you. That's where the 80-20 Rule comes in—it's a simple but powerful way to stay grounded and focused on what really matters.


Let's imagine your business is a well-oiled machine.


The 80% represents your bread and butter—those short-term income goals that keep the lights on and the wheels turning.


These are your main priorities, the clients, and projects that have gotten you this far.


The other 20%? That's where your dreams of expansion live. It's exciting, but don't let that excitement pull you away from what's already flourishing.

 

Let's say you've built your business around helping small businesses and corporations. You've got a solid foundation, but now you're looking at something bigger—like landing government contracts.


It's easy to want to jump into this new goal, but if you're not careful, you might neglect the clients who got you here. That's why the 80-20 Rule is so crucial.



You keep 80% of your focus on what's working now, making sure your existing clients feel valued and your income stays steady. Then, with the remaining 20%, you slowly start exploring that new territory.



Patience and focus are like the water and sunlight your business needs to grow.


It's about having the focus to care for what you've already built, even when the excitement of something new is calling your name. And it's about having the patience to let those new ideas grow at their own pace without rushing the process.



This isn't just a rule—it's a reminder to stay present, to take things one step at a time, and to keep your feet on the ground even as you reach for the stars.


So the next time you're tempted to drop everything for a new opportunity, remember the 80-20 Rule. It's your way of ensuring that your business not only grows but thrives, both now and in the future.

 

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